Establishing a business within the moving industry is a great way to generate tremendous profits. After all, people are always going to move and they’re always going to want professional help. The only way to truly thrive in this industry, however, is to master SEO for moving companies. Following are several, important reasons why.
To start, most people aren’t pulling out the white or yellow pages when they need service providers within this niche. In fact, these marketing tools are so outdated that a lot of millennials don’t even know what they are. Most people are instead using their tablets, laptops, computers and cell phones to find these companies online. As such, if your moving business does not have a formidable online presence, it is definitely going to miss out.
Search engine optimization is the process of making sure that people can actually find your website when they do start looking for a business in your area. With these efforts, your goal is to give search engines a reason to publish your link at the top of the first page of search results. This is done through a combination of tasks including publishing lots of high-value content and building a number of authority links.
Paying for a quality website design is never enough. Most people never navigate beyond the very first page of search engine results. In fact, it is estimated that just three percent of web users do this in most instances. This is why smart business owners are always willing to invest in professional SEO solutions. Red Dragon Web Media has a great reputation and does a great job offering their Seattle Seo Services.
Optimizing is all the more important in the moving industry. This is because there tends to be a fierce amount of competition in most local areas. For these companies, there is usually a very limited, geographic territory that they can cover and this means limited opportunities to connect with qualified prospects. Thus, if you aren’t showing up on the first page of results, you can rest assured that other, diligent businesses are.
There are a number of additional benefits to optimizing for search engines that often go overlooked. For instance, given that your campaigns will include the creation and publishing of high-quality, high-value content, you have the opportunity to establish yourself as an industry authority. This is done by publishing articles and blog posts that answer real consumer questions and foster trust.
Smart companies also use their content to walk consumers through the purchasing process. When you think about it, there is a pretty standard range of questions that people have before committing to services within this industry. For instance, they might have insurance concerns, questions about what service fees cover, and questions about any extended solutions that a company might provide.
By using SEO content to answer these questions, you can make sure that your prospects are still on your actual web pages when they are finally ready to convert. If you don’t use this technique, you run the risk of having them navigate away to other, more informative platforms before finalizing their purchasing decision. As such, SEO is also great for ensuring that you aren’t losing any traffic that you’ve already earned.
We endorse and have used the following company for marketing our moving company:
918 Horton Ave
Seattle, Wa 98102